Petchamama

Petchamama was born from a belief: caring for an animal means caring for a complete being. The name draws from Pachamama, a Quechua concept meaning "mother earth" — a symbol of the connection between nature and all living beings. Founded by Sabrina, a veterinarian with behavioral training, it's an intimate, home-based space where each animal is welcomed as an individual. More than boarding, Petchamama is a temporary home that leaves a lasting impression.

For this project, we developed a typeface focused on legibility, designed to bring clarity to a name that might feel unfamiliar at first glance. The color palette was carefully chosen to reflect exactly what the brand aims to convey: values rooted in the earth, in nature, and in warmth. We also created illustrations drawn from the brand's universe, adding visual richness and authenticity to the project.